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Raven[Ops]

Raven[Ops] 3D Animated Landing Page Video

DevOps for robotics comes to life in this animated launch video

This 3D animated landing page video personified the Raven[Ops] software through a cute delivery robot. We incorporated an animated cityscape with animated versions of their software UI to highlight the use cases for their development product.

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Services

• Creative Strategy
• Animation & Motion Graphic Design
• Copywriting
• Sound Design

Project Description

Context

Highlight the benefits of a novel DevOps software product to introduce this start-up's
new technology.

Strategy

Utilize a common use case of a simple delivery robot to show how the software assists in the speed of development.

Impact

The 3D animated video was used on the company website and investor presentations to describe how the software speeds development.

The Work

Raven[Ops] came to us to create a comprehensive animated product video for their website landing page.

As part of the website development and design, we crafted several original animated content videos to bring the website alive.
Raven[Ops] develops software to manage the development of robotics. Our challenge was to show the practical use case and how the software functions to benefit development teams.

We created a real-world example with a delivery robot as the main character. We modeled the character with large wheels and rounded lines to provide the robot with personality. The robot travels from its base station through the city streets and runs into obstacles that need to be navigated: from construction sites to crosswalks and cars. User interfaces were animated to illustrate how robotics development teams use the software to ingest, organize and make sense of the massive amount of data that robotics generate every day.

The video elements have been used in various ways, from landing pages on the website to presentations for investors and clients.

Highlights

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