Crafting a visual language for a cyber security product that is memorable and eye-catching for in-person event video walls and website product landing pages.
• Motion Design & Animation
• Sound Design
• Event Video
Establish clear visual messaging around theCisco Advanced Malware Protection product to carve out a leading marketposition.
Use a motif of squares to depict the capabilities of the advanced cyber security product.
Finding a visual metaphor to anchor the rest ofthe visual elements is key to building out a unique language for a new product.The pulsating mosaic of cubes explains the product features while creating a sophisticated & elegant visual system to elevate the product & its capabilities.
The goal was to modernize Cisco's product videos highlighting the functionalities of their Advanced Malware Protection (AMP) software solution. In close partnership with Cisco, we developed an adaptable and dynamic visual framework capable of seamlessly communicating the various product applications: including the cloud, web, and data center.
The outcome was the creation of AMP Threat Grid, embodying Cisco's scalable and flexible cloud-based solution. The final videos were prominently featured at conferences and showcased on the Cisco website, serving as an informative resource for customers.
The studio's unwavering creative work was duly acknowledged with an esteemed Award of Distinction at The Communicator Awards, marking a moment of immense pride for both the Cisco team and our collaborative efforts.
"N3 Digital helped create a visual expression for products in the Cisco Security portfolio (2015 -2021), particularly for the next generation firewalls. They built high impact sales and marketing tools including product videos, mobile applications, interactive product catalogues & virtual reality enablement tools. These various pieces provided global awareness to wide ranging audiences including internal sales, channel partners, customers & prospects. Their technical acumen and consultative approach made them quick experts on the security portfolio. Their ability to quickly distill technical concepts into visual representations truly helped drive our global marketing efforts."
John Damon
Cisco
Director, Product Marketing
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Creating excitement, brand loyalty & employee satisfaction through stunning visual content
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Build brand recognition, anticipation & excitement around the opening of the in-person conference
Work done for the Digital Signage Expo (DSE)
