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Cisco NGFW Firewall Portfolio Video

CiscoNGFW Campaign

Overview video of entire NGFW range highlighting SMB to Enterprise solutions

Cisco offers a wide range of cybersecurity products, including highly rated next-generation firewalls (NGFWs) by NSS Labs that cater to businesses of all sizes, showcased in an animated video serving as a family portrait of the NGFW line with a lighter mid-century modern aesthetic featuring playful elements like rolling marbles and miniaturized helicopters in a cityscape, emphasizing benefits for small, medium, and enterprise users through color blocking, text, and shadows.

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Services

• Content Marketing Strategy
• Creative Strategy
• Creative Development
• Motion Graphics & Animation
• Copywriting
• Sound Design

Cisco NGFW Demand Gen Product Video

Project Description

Context

Fostering brand recognition and establishing credibility for Cisco's Next-Generation Firewall (NGFW) through engaging animated content marketing videos that highlight advanced security features and threat protection processes.

Strategy

Refreshing Cisco's renowned NGFW product by creating a series of captivating animated videos for an extensive multi-channel marketing campaign, utilizing dynamic visualizations to demonstrate real-time threat detection, policy enforcement, and seamless integration in network environments.

Impact

The campaign successfully educated IT professionals, partners, and customers on Cisco's innovative firewall technology, boosting engagement, brand loyalty, and product adoption across digital platforms.

The Work

Cisco offers a wide range of cyber security products. Their next-generation firewalls are highly rated by independent NSS Labs. They offer various devices to accommodate businesses no matter what their size.

This animated product video is meant to be a family portrait of the overall Cisco product line of NGFWs. For this animated video, we took a lighter approach to the content, placing the visuals in a friendly mid-century modern look. Devices such as rolling marbles and miniaturized helicopters punctuate the cityscape. Each line of NGFWs is highlighted to emphasize its benefits as they relate to the small and medium sized business as well as the enterprise.Color blocking, text and shadow work together to compose the frame and accentuate the Cisco NGFW product line.

The Response

"N3 Digital helped create a visual expression for products in the Cisco Security portfolio (2015 -2021), particularly for the next generation firewalls. They built high impact sales and marketing tools including product videos, mobile applications, interactive product catalogues & virtual reality enablement tools. These various pieces provided global awareness to wide ranging audiences including internal sales, channel partners, customers & prospects. Their technical acumen & consultative approach made them quick experts on the security portfolio. Their ability to quickly distill technical concepts into visual representations truly helped drive our global marketing efforts."

John Damon
Cisco
Director, Product Marketing