Armis

Pre - IPO Brand Refresh

Building a Billion Dollar Brand

Armis is a cutting-edge cybersecurity company that provides enterprises with visibility & control over their unmanaged & IoT devices. The company wanted to create a buzz around its brand & showcase its innovative solutions to the cybersecurity community. To achieve this, we devised a brand strategy for events such as the RSA Conference (RSAC), demand gen campaigns & web presence.

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Services

• Digital Brand Strategy
• Creative Direction
• Website Design UI/UX
• Social Campaigns
• Demand Gen Campaigns

Project Description

Context

Differentiate Armis from its competitors & create a brand that is recognizable & conveys key USPs.

Strategy

Develop digital brand systems that span across all channels.
Create a brand guide for internal use & external use with agencies & vendors.

Impact

Armis' new brand positively impacted its social media, web presence, & demand generation campaigns through a strategic marketing plan that leveraged social media, web presence, & demand generation tactics.

The Work

The company established a strong online presence through social media engagement, website redesign, & high-quality content such as blogs & webinars. Additionally, Armis executed effective demand generation campaigns using email, content, & targeted advertising, tailored to the needs and interests of its target audience.

The Response

"I had the pleasure of working with N3 Digital on several channel marketing projects at Armis and I can confidently say they are an exceptional creative partner. Their team has a keen eye for design and is excellent at delivering results that align with the project brief. I was particularly impressed with how they were able to take our concepts and bring them to life in a way that resonated with our target audience. "

Matthew Kopald    
Senior Manager, Global Channel Marketing & Programs
Armis

Video

Armis Product Platform Video

Armis Healthcare Video

Armis Finance Video

Identities

An HR initiative for team building amongst the Women of Armis.
Showing strength & unity.

Armis Discovers "TLStorm 2.0," Five Critical Vulnerabilities in Network Switches & Organizations around the World.
I was tasked with the ID & social campaign.

Armis launches a Podcast, I had the pleasure of designing the ID.

An Armis initaitive around internal corporate communications.

Brand Guidelines

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